YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. You will shape the end‑to‑end video content pipeline, from audience research to post‑publish analysis, ensuring the channel drives brand awareness and measurable business results.

Key responsibilities

• Develop long‑term YouTube content strategies aligned with business goals and optimized for search and suggested video algorithms.
• Conduct audience and competitor research to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with strong hooks, titles, thumbnails and storytelling.
• Optimize metadata (titles, descriptions, tags, thumbnails) to improve click‑through rates and watch time.
• Monitor performance metrics in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and coordinate production workflows for consistent output.
• Collaborate with social media, paid ads and product marketing teams to integrate video content across channels.
• Identify and pursue monetization options such as sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to turn YouTube Analytics data into strategic actions.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics

What we offer

• Remote work flexibility
• Opportunity to lead a high‑impact channel strategy
• Collaborative, creative environment