Chief Marketing Officer - Marketing and Digital

About the role

MTN Benin is hiring a Chief Marketing Officer (CMO) to lead its commercial growth and digital transformation as it evolves from a telecom operator into a technology company (TechCo). The CMO reports to the CEO and leads a team of senior managers covering brand and communications, consumer marketing, digital products, digital channels, the Innovation Lab, analytics and insights and customer experience. The role sits within a multi-regulated environment with ambitious growth targets and a shift toward platform and digital businesses.

Key responsibilities

• Define and lead the integrated commercial growth strategy, translating enterprise strategy into growth priorities, plans, customer propositions and resource allocation
• Own customer value management, pricing, promotions, bundling and lifecycle growth, including ARPU, retention and win-back
• Define and execute the marketing and brand strategy, and drive data-led go-to-market programmes
• Build and orchestrate a national digital ecosystem of startups, fintechs, developers, merchants and platform businesses
• Lead the digital strategy and the Innovation Lab, and develop AI-enabled growth, including generative AI use cases and migration of customer journeys to digital-first experiences
• Build, lead and retain a high-performing marketing, digital and customer experience organisation, with succession planning
• Promote risk management, compliance and ethics across commercial, digital and AI activities

Required profile

• Bachelor's degree in business administration, marketing, digital technology or a related field; MBA or master's in digital business or marketing strongly preferred
• Minimum 10 to 12 years of relevant experience, including at least five years in a senior leadership role
• Proven experience in digital-product development, commercialisation and go-to-market execution
• Strong background in consumer analytics, AI-enabled marketing and digital-channel optimisation
• Professional fluency in English and French

Required skills

• Digital strategy, platform ecosystems and digital business models
• Consumer marketing, brand management and go-to-market execution
• Digital product management, commercialisation and product economics
• AI strategy, generative AI and conversational AI
• Data analytics, personalisation, campaign optimisation and data governance
• Financial modelling, business case development and investment appraisal
• Strategic partnerships, vendor management and ecosystem building